FENBROOKACADEMY.com Privacy Policy

Version 1.0 Last Updated: 29th May 2018

 

INTRODUCTION

 

This privacy policy (“Policy”) describes how Helena Newbury, BM Box 3598, London, WC1N 3XX, United Kingdom (“Company,” “we,” and “our”) processes, collects, uses and shares personal data when using this website fenbrookacademy.com (the “Site”). Please read the following information carefully to understand our practices regarding your personal data and how we will process data.

 

1. Purposes of Processing

What is personal data?

We collect information about you in a range of forms, including personal data. As used in this Policy, “personal data” is as defined in the General Data Protection Regulation, this includes any information which, either alone or in combination with other information we process about you, identifies you as an individual, including, for example, your name, postal address, email address and telephone number.

Why do we need your personal data?

We will only process your personal data in accordance with applicable data protection and privacy laws. We need certain personal data in order to provide you with access to the Site. If you use our site, you will be asked to tick to agree to provide this information in order to access our services, purchase our products, or view our content. This consent provides us with the legal basis we require under applicable law to process your data. You maintain the right to withdraw such consent at any time. If you do not agree to our use of your personal data in line with this Policy, please do not use our Site.

2. Collecting Your Personal Data

You do not need to register to use fenbrookacademy.com and you will not set up an account to use our site. However, we do collect information about you in the following ways:

Information You Give Us. This includes:

• the personal data you provide in connection with our rewards program and other promotions we run on the Site (for example, providing your email address to enter a giveaway);
• the personal data you provide when you report a problem with our Site or when we provide you with customer support;
• the personal data you provide when you make a purchase thorough our Site; and
• the personal data you provide when you correspond with us by phone, email or otherwise.
• Note: all purchases of merchandise are transacted through Spreadshirt.com. Data concerning these purchases – for example, your shipping address – are sent directly to Spreadshirt.com and not to fenbrookacademy.com. Purchasing may involve setting cookies on your machine to allow you to, for example, make use of a “shopping cart” while shopping. Your personal data in this case is covered by Spreadshirt.com’s Privacy Policy and Cookie Policies.

 

Information Automatically Collected. We automatically log information about you and your computer or mobile device when you access our Site. For example, when visiting our Site, we log your computer or mobile device operating system name and version, manufacturer and model, browser type, browser language, screen resolution, the website you visited before browsing to our Site, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our Site. We collect this information about you using cookies. This information may allow us and our partners (Google, Facebook and Amazon) to identify you. This information may be used for remarketing purposes (put simply, we can identify people who’ve visited the website and show them adverts for products we think they might enjoy, or use the information our partners hold about them to help us find more people like them to advertise to.

Automated Decision Making and Profiling.

We do not use your personal data for the purposes of automated decision-making. However, we may do so in order to fulfil obligations imposed by law, in which case we will inform you of any such processing and provide you with an opportunity to object.

3. COOKIES

What are cookies?

We may collect information using “cookies.” Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our Site.

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits our Site; and (2) third party cookies, which are served by service providers on our Site, and can be used by such service providers to recognize your computer or mobile device when it visits other websites.

Cookies we use

Our Site uses the following types of cookies for the purposes set out below:

Type of cookie	Purpose
Essential Cookies	These cookies are essential to provide you with services available through our Site and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services. Note that if you purchase merchandise, Spreadshirt.com may set cookies on your machine.
Functionality Cookies	These cookies allow our Site to remember choices you make when you use our Site. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Site.
Analytics and Performance Cookies	These cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered does not identify any individual visitor. It includes the number of visitors to our Site, the websites that referred them to our Site, the pages they visited on our Site, what time of day they visited our Site, whether they have visited our Site before, and other similar information. We use this information to help operate our Site more efficiently, to gather broad demographic information and to monitor the level of activity on our Site.   We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Site works. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies   You can find out more about how Google protects your data here: www.google.com/analytics/learn/privacy.html.   You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB
Marketing cookies	Via our partners: Google, Facebook and Amazon, we use cookies to track visitors to our website to enable us to “remarket” to them after they leave our site (put simply, you may see adverts for Helena Newbury’s books on other websites after visiting our site). This data is also used to find other, similar people for us to advertise to on other websites (put simply, our partners can analyze the sorts of people who visit our site and allow us to show adverts to people “similar to them.”)
Affiliate cookies	Our site participates in the Amazon affiliates scheme, which means that if you visit Amazon to make a purchase after visiting our website, we receive a percentage of that sale. This system places a cookie on your computer so that the sale can be tracked. Items you buy from Amazon shortly afterwards may also be logged since we may also receive a percentage of that sale (put simply, if you click through to Amazon to buy one of Helena’s books and, while there, also buy a lawnmower and, later that day, also buy a coffee mug, that information is recorded by Amazon and we may receive a percentage of all three sales. However, it’s important to understand that no personally identifying information is passed by Amazon back to us: we are told that someone bought a book, a lawnmower and a coffee mug but we are not told who are you). Other companies’ use of their tracking technologies is subject to their own privacy policies.

 

Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.

If you do not accept our cookies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognize your computer or mobile device.

Using Your Personal Data

We may use your personal data as follows:

• to operate, maintain, and improve our Site, products, and services;
• to manage your account, including to communicate with you regarding your account, if you have an account on our Site;
• to operate and administer our rewards program and other promotions you participate in on our Site;
• to respond to your comments and questions and to provide customer service;
• to send information including technical notices, updates, security alerts, and support and administrative messages;
• If you sign up to the Helena Newbury newsletter, we will send you our newsletter which sometimes contains marketing information. You may opt-out of receiving such information at any time: every newsletter has an “unsubscribe” link and you may also update your profile to opt out of email marketing.
• as we believe necessary or appropriate (a) to comply with applicable laws; (b) to comply with lawful requests and legal process, including to respond to requests from public and government authorities; (c) to enforce our Policy; and (d) to protect our rights, privacy, safety or property, and/or that of you or others;
• for analysis and study services; and
• as described in the “Sharing of your Personal Data” section below.

4. Sharing Your Personal Data

We may share your personal data as follows:

• Third Parties Designated by You. We may share your personal data with third parties where you have provided your consent to do so.
• Our Third Party Service Providers. We may share your personal data with our third party service providers who provide services such as data analysis of website visitors and remarketing (Google), affiliate scheme tracking and remarketing (Amazon) and remarketing (Facebook).

5. Third Party Sites

Our Site may contain links to third party websites and features. This Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their websites, features or policies. Please read their privacy policies before you submit any data to them.

6. International Data Transfer

Your information, including personal data that we collect from you, may be transferred to, stored at and processed by us outside the country in which you reside, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By accepting this Policy, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy.

7. Security

We seek to use reasonable organizational, technical and administrative measures to protect personal data within our organization. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the internet is not completely secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us.

8. Retention

We will only retain your personal data as long as reasonably required for you to use the Site unless a longer retention period is required or permitted by law (for example for regulatory purposes).

9. Our Policy on Children

Our Site is/are not directed to children under 16. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will delete such information from our files as soon as reasonably practicable.

10. Your Rights

• Opt-out. You may contact us anytime to opt-out of: (i) direct marketing communications; (ii) automated decision-making and/or profiling; (iii) our collection of sensitive personal data; (iv) any new processing of your personal data that we may carry out beyond the original purpose; or (v) the transfer of your personal data outside the EEA. Please note that your use of some of the Site may be ineffective upon opt-out.
• You may access the information we hold about you at any time by contacting us directly.
• You can also contact us to update or correct any inaccuracies in your personal data.
• Your personal data is portable – i.e. you to have the flexibility to move your data to other service providers as you wish.
• Erase and forget. In certain situations, for example when the information we hold about you is no longer relevant or is incorrect, you can request that we erase your data.

If you wish to exercise any of these rights, please contact us. In your request, please make clear: (i) what personal data is concerned; and (ii) which of the above rights you would like to enforce. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and in any event, within one month of your request. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion.

11. Complaints

We are committed to resolve any complaints about our collection or use of your personal data. If you would like to make a complaint regarding this Policy or our practices in relation to your personal data, please contact us at: helena@fenbrookacademy.com. We will reply to your complaint as soon as we can and in any event, within 30 days. We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority

12. Contact Information

We welcome your comments or questions about this Policy. You may contact us in writing at helena@fenbrookacademy.com or Helena Newbury, BM Box 3598, London, WC1N 3XX, United Kingdom.